CUPP was founded to build security into systems from the inside out. Our team spent years developing and deploying technologies that protected data, devices, and infrastructure for customers with high security requirements.

That experience is now at the core of CUPP as an investor: we evaluate teams and technologies with the same scrutiny we once applied to our own products.

Technology Roots

Embedded & device security
Early CUPP work focused on protecting constrained devices and endpoints, where performance and power budgets are tight.

Data protection & integrity
We built systems to safeguard data at rest and in motion, emphasizing isolation, integrity, and secure updates.

Secure architectures
Rather than isolated point products, we designed whole-system architectures with clear trust boundaries and defense in depth.

What We Learned

A few operator lessons that now guide our investing:

• Strong technology is essential, but distribution and customer value are decisive.

• Security is built on trust: reliability, communication, and response under pressure.

• Regulation, platforms, and ecosystem politics matter as much as features.

• Attackers evolve constantly; products must be built for continuous learning and adaptation.

These lessons help us support founders on both the technical and business sides of building a security company.

History

• Founded 2005 with initial focus on low power hybrid computing

• Acquired IP and assets of Yoggie Security in 2012

• Headquarters: Oslo, Norway and Palo Alto/California, USA

• Technology: Tel Aviv, Israel and California, USA

• Strong security expertise leverages Israeli and US technology leadership

• Robust patent portfolio provides high barrier to competition

• Attractive, scalable business model

• Owners - US & Nordic tech investors

CUPP is a technology leader in the security domain for all portable devices and the Internet of Things, well known for “the Gatekeeper” with key features such as

• perform security functions not available to security solutions running on the host processor of the smartphone, tablet or iot device

• uniquely integrates hardware, software and cloud elements enabling the running of a rich security stack without impacting device performance

• dedicated security microcomputer

• running multiple layers of security software

• managed by management server and it management console

• completely isolated from host os

• CPU optimized for security tasks

• hardened open source kernel

• onboard low-power crypto engine

• built-in IPs/IDs (firewall + snort)

• encrypted memory

• immune from os exploits

• immune from apps attacks

• immune from rooting / jailbreaking

• VPN

• portable across user’s devices

CUPP has an extensive patent portfolio resulting from many years of R&D with leading industry experts in Israel, California and Norway.